App Redesign

Client:
Classpass
Date:
June 16, 2024
Duration:
Two Months
Cost:
15k USD

How we initiate and resolve the project

The project began when ClassPass identified a need for a refreshed design with an upgraded user experience for their iOS and Android app. The goal of the redesign was to create a more engaging, functional, and simple app to navigate.

1.

Concept Development:

Market Research & Ideation:
Based on the client's requirements and market research findings, the design team began developing conceptual designs for the ClassPass app. They brainstormed ideas, created mood boards, and explored various design directions to enhance the user experience and achieve the goal of making the app more engaging, functional, and easy to navigate.

2.

Design and Prototyping:

Transition to Detailed Design:
Once the initial concepts were approved, the project moved to the detailed design phase. High-fidelity prototypes were created, ensuring the design was both visually appealing and user-friendly while meeting the goal of simplicity and functionality.

3.

Success and Impact:

Client Feedback & Market Reception:
The new design was implemented and received positively by both ClassPass and its users. The project was a success, significantly improving the app's user experience and refreshing its overall design, making it more engaging, functional, and easy to navigate.

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